"Pricing for Double Digit Profits" with Gary Elkes

Limited availability - $600.00 value

Evaluate the various pricing methods and strategies for pricing in contracting. We will review all methods and strategies to ensure dealers’ pricing is cost-based and designed to properly produce acceptable gross profit dollars to recover overhead. We also must understand the difference between gross profit dollars and gross margins, target profitability by business segment, and how to increase cash flow to allow growth. We will review divisor, multiplier, markup, gross profit per crew by day and hour, breakeven and dual overhead pricing methods. We will also discuss the idea of aligning a company brand to a market price, and acceptance of the price versus just cost and profit.

Topics Covered:

• How Pricing Fits into a Company Brand and Overall Strategy
• Defining a Company Cost Structure – Properly Organized Chart of Accounts
• Breaking Down Revenues, Cost of Goods Sold, Overhead, and How Income Statements Work (GAAP)
• Identifying Breakeven, Gross Profit Per Day and Overhead Per Day Concepts
• Methods of Pricing – Divisor, Markup, Multiplier, GP Per Day, Breakeven, Dual Overhead
• Utilizing Add-on Replacement Cookbook – Setting Standards – Positioning
• GP $ Per Man-Day Benchmarks in Replacement and Light Commercial
• Crew Capacity – Labor Capacity – Planning Overhead Per Day
• Flat Rate Implementation – Setting a Labor Rate Correctly Based on Price and Market
• Key Performance Indicators – Benchmarks and Their Use in Pricing
• Define Pricing in all Segments
  • Service Pricing Labor Rate and Parts Markups
  • RNC – Single and Dual Overhead, Cost-Based, Breakeven
  • Residential Maintenance – Breakeven, Costs, and Pricing to a Margin
  • Light Commercial and Commercial Maintenance

Contact our office at SNARSCA@amnevada.com to register.
You must be a SNARSCA member in good standing to register.
Limited availability -
Complimentary RSVPs on a 1st come- 1st serve basis.
Regular price is $599